BONJOUR!
I’m a French-Lebanese communication consultant based in Paris, though you’ll often find me bouncing between Beirut and Shanghai.
With over 8 years of experience, I’ve shaped stories and strategies for luxury brands, creative agencies, and major international companies.
My background blends design, storytelling, and digital strategy. In the beauty industry, I’ve worked with brands like Lancôme and Kenzo Parfums, crafting content and campaigns that feel elevated, modern, and intentional. I’ve also worked in the wine & spirits sector, shaping narratives for Dom Pérignon and Vins de Provence, with content tailored to resonate across diverse international markets. Later, I transitioned into the corporate world with Allianz and Pluxee (formerly Sodexo Group), where I led global digital communication and large-scale rebranding initiatives.
I collaborate fluidly with people across roles and departments, making sure everyone is part of the process.
Along the way, I’ve led projects, designed content ecosystems, managed global campaigns, and lectured at universities, sharing my experience in branding, visual storytelling, and web design with the next generation of creatives.
I don’t fit into one box—and I like it that way. I’m a strategist, a creative, and a hands-on maker. If there’s a story to tell or a vision to bring to life, I’m all in.
MAIN SKILLS
Crafting impactful visuals and seamless digital journeys at the intersection of creativity and technology.
Sound Design
Logic Pro
Audition
Generative AI
Asset Design
Midjourney
Adobe Firefly
Kaiber AI
RunwayML
Photoshop
Illustrator
Figma
Motion Design
Content Editing
After Effects
Mocha
Premiere Pro
CapCut
WHAT I DO
PROJECT MANAGEMENT
Reliable support for smooth project execution.Your extra set of hands for project success.
BRAND STRATEGY
Strategic thinking to power your brand. Smart planning for bold market wins.
SOCIAL MEDIA MANAGEMENT
Schedule your publications, keep your audience engaged and build real connections.
CONTENT CREATION & DESIGN
Crafting content that connects and converts. Words, visuals, and ideas that work.
TRUSTED BY
Mazarine
〰️
Touché Agency
〰️
Armani
〰️
DS Automobile
〰️
Lancaster
〰️
Smile Clinic
〰️
Expertise Digitale 360
〰️
Mazarine 〰️ Touché Agency 〰️ Armani 〰️ DS Automobile 〰️ Lancaster 〰️ Smile Clinic 〰️ Expertise Digitale 360 〰️
Allianz
〰️
Pluxee
〰️
Dom Pérignon
〰️
Mennen
〰️
Dr. Sarah Fadli
〰️
Dwich Studio
〰️
Allianz 〰️ Pluxee 〰️ Dom Pérignon 〰️ Mennen 〰️ Dr. Sarah Fadli 〰️ Dwich Studio 〰️
Kenzo Parfums
〰️
Tarez Atelier
〰️
Pernod Ricard
〰️
Gussi Hair
〰️
Les arcades du Liban
〰️
Carmin
〰️
Kenzo Parfums 〰️ Tarez Atelier 〰️ Pernod Ricard 〰️ Gussi Hair 〰️ Les arcades du Liban 〰️ Carmin 〰️
Rituals
〰️
Poke Up
〰️
Mr. Steak
〰️
Typology
〰️
Maison Lutétia
〰️
Frederique Constant
〰️
Rituals 〰️ Poke Up 〰️ Mr. Steak 〰️ Typology 〰️ Maison Lutétia 〰️ Frederique Constant 〰️